Introduction
Leadens Contracting is a small business in Sedalia, CO that provides pavement and parking lot services for property owners, engineers, and facilities managers in the South Denver area. Pavement striping and snow plowing are their bread and butter.
Challenge
Leadens is a classic small business that has a great product for a small B2B niche and a well-established reputation for quality within its industry. They are looking for a presence that reflects their quality professional services, but also their fun-loving personalities. Unfortunately, they had zero experience with digital marketing and didn’t have any idea where they should begin.
Solution
I helped Leadens to create a logo and brand with a crisp, linear edge readily indicating the striping services that they provide. We splashed that logo all over their equipment and office space to give them substance and credibility in the field. Then we focused on their digital marketing. On a shoestring budget, we established a consistent social media presence, a monthly email newsletter, and an informative website allowing potential customers to request estimates for work.
